The Cost of Recruiting Some Help on Your Podcast

Casey Combest: There's a point that every podcast reaches where you need some help. Maybe that's from the very beginning. You realize that your hands are full and there's no way you can take one more thing on your plate, or you've been going for a while. You've done a lot of episodes. The show continues to grow, and you want to outsource some stuff and get some help.

In this episode, we're gonna talk about the cost of recruiting some help, finding someone to help you edit or work on your podcast. We're gonna walk through some options. And tell you a little bit about our pricing and how we do things. Currently, our clients split about 50 50.

About half of our clients use us for turnkey solution.That's recording, editing, mixing, distribution, and some marketing tools. And then about half of our clients use us for the backend editing or distribution or just some of the marketing tools. If we looked at your podcast editing options and. We would put that first bucket as something sort of like a VIP style service.

In that situation, they would be really similar to us that turnkey start to finish, but they might do something a little extra like they help promote your podcast and you actually pay them for the strategic side of that, or, They help find VIP guests that are high in caliber, harder reach, that kind of thing.

Uh, the second bucket we would sort of put ourselves in, and that would be the more boutique range, where they're gonna do a few things of the podcast scope really well, but they're not gonna do some things. Like for us, we create marketing collateral, but we don't really market your podcast. Uh, we don't help you find guests, that sort of thing.

If you look at the third bucket, that would be sort of these quick turn solutions, if you Googled them right now. A 24 hour podcast edit or something like that. There'd be ton of them, a ton of 'em that pop up. Most of the time they're using non-US based, uh, editors to quickly edit and go through your show.

Uh, a lot of times it's not that they do a bad job, but they're just not quite as thorough on calming through every, um, mistake. We are transitioned. And that's completely fine if that's what you're looking for. So how do we charge at Blue Sky Podcasting? We have three rates that. From quite often. The first would be our quick edit rate.

In that situation, our mixers are gonna go through compressed eq, right? Beautiful fades on your show. And typically that runs around 115 episode because it's not really based on the length of the show. Our second rate would be our full edit rate, and that's where our mixers go completely through the episode.

They're gonna take out a lot of ums, weird transitions, things like that. And that typically starts around three 50 in. Lastly would be our full production rate, and that's where we're actually helping you record it and sometimes even produce the show. And typically that starts around 600 an episode. And in that situation, we're also gonna obviously take those files back, mix 'em, eq, 'em, edit 'em, et cetera.

Let's talk about some other deliverables that might add to the cost, no matter who you're working with. The first show snippets, that's one of our favorite ways to push shows. Those are really short bite-sized clips where uh, it might take a 32nd moment that was really great in that show or a minute moment and put that on social, make a graphic for it.

Second will be transcripts where we're taking and transcribing your entire show so that someone with hearing impairment can read that as well as it gives you a huge SEO bump. And then lastly, distribution. A lot of podcasting companies don't help with distribution. We actually like helping with that. We film.

A lot of shows we walk into that are already established, that's something that hasn't been done well, cuz at the end of the day, if you're a long podcaster, a lot of times you're just like, here world. Here's the podcast, . Rather than taking time to write a great title, a great description, fill in the metadata and the tags.

I hope this information today was helpful. And you learn more about pricing, uh, what drives the price up and then what can even drive the price down a little bit. Please reach out if you have any questions. We love walking people and companies through creating a great podcast. We're here to help. Have a great day, everyone.